Interactive 3D Animated Web Experience

Industrial components are hard to sell from a photo. What matters is usually on the inside: how a valve is built, how it behaves, what separates one specification from the next. The usual answer is a PDF datasheet or a pre-rendered video, and neither lets a buyer look at the part from the angle they actually care about.

Join Force wanted the product itself to make the case, on the web, on everyday hardware.

We built the experience on real-time 3D in the browser, so visitors can turn, inspect and understand the product on demand instead of watching angles chosen for them.

The real challenge in this kind of work isn't the model, it's the budget. Geometry, textures and rendering have to fit what a mid-range laptop and a phone can handle smoothly, so we set that budget on day one and built everything to fit it.

Motion is there to explain, not decorate. It points attention at the part being described, and it respects visitors who've switched on reduced motion.

Delivered in our usual two-to-four-week rhythm, in short cycles with working software at the end of every one.

• A real-time 3D product experience in the browser, with no plugin or install
• Scroll- and interaction-driven sequences that walk through the product
• Performance built for mid-range laptops and phones, not just workstations
• A fallback so the page still tells the story where 3D isn't available

Client

Join Force Valve Impex

Built with

Three.js / WebGL · Real-time 3D in the browser · Scroll-driven animation

Buyers can examine the product, not just look at it. That's the difference between a brochure and a demonstration.

One web page now does the job that used to take a datasheet and a phone call.

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Something like this?

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